About HootFly


Cute baby owl

HootFly began in 2016 in Austin, Texas. It was born out of a genuine desire to help people. In today's age, a responsive, mobile-friendly, and engaging website is a necessity - especially for new and small businesses trying to make a name for themselves.

Our company culture revolves around delivering quality work while maintaining a work/life balance. Family is important to us all and work should not be all consuming - our clients feel the same way.


Founder's Bio Christina Harder


Life-long Texan here. Born and raised in Dallas, I moved in 1999 to attend UT Austin. Though I graduated in 2003 with a degree in architectural engineering, I followed a more entrepreneurial route, doing finance, admin, and bookkeeping in addition to programming work. My attention to detail and desire to genuinely help people, along with my love of numbers, led me to be more on the admin side of the businesses - finances, bookkeeping, including updating websites and programming CRMs. Anyone with a small business understands the need to wear many hats!

Happily, my focus shifted in recent years to more programming and less bookkeeping. My passion for solving problems while being creative is a great fit for designing and programming websites. I get to play all day doing something I love and earn a living. How many people can say that?

I live in SW Austin with my husband, two daughters, and two stepdaughters. When not working, I enjoy reading, cooking, spending time with my family, and I'm currently training for my first 5K. My personal life is filled with fun, love, soccer practice and Girl Scouts, and I wouldn't have it any other way.

Christina Harder Founder

Christina Harder profile pic